Tuesday 14 February 2012

Myspace bounces back


Myspace has announced receiving more than 1 million new sign-ups in the last month, which it said is as a result of the company’s recently launched Myspace Music Player. This brings the service’s monthly users to 25 million. Myspace has an “underappreciated” portfolio of 42 million songs – considerably more than competitors like Spotify (15 million tracks globally), Rdio (12 million) and Pandora (nearly 1 million). Myspace didn’t disclose the churn rate on those registrations, but comScore backs up the positive implications with a report that Myspace traffic rose in January. The revamped Myspace player has free unlimited on-demand listening, personalized radio modes, a recommendation engine and integration with Facebook.

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