YouTube launches subscription channels

Google owned YouTube is preparing to launch several premium video channels, charging subscribers up to $5 a month to access content. AdAge reports that the company is also considering charging for pay-per-view events, advice shows and content libraries. “We have long maintained that different content requires different types of payment models,” and a Google spokesman told AdAge. “The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”