Hard Rock International has confirmed that Hard Rock Calling, won't take place in 2014. Held since 2006 the show was promoted as an alliance between the retro-rock café and Live Nation, and was originally based in Hyde Park, but moved this summer to Queen Elizabeth Olympic Park. Following Hard Rock's announcement, Live Nation issued a statement confirming that it is now seeking a new partner for its 'Calling' festival brand. In a Facebook post the live giant wrote: "Live Nation Entertainment notes today's announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014. Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful 'Calling' franchise".
Tuesday 24 September 2013
Hard Rock won't Call back
Hard Rock International has confirmed that Hard Rock Calling, won't take place in 2014. Held since 2006 the show was promoted as an alliance between the retro-rock café and Live Nation, and was originally based in Hyde Park, but moved this summer to Queen Elizabeth Olympic Park. Following Hard Rock's announcement, Live Nation issued a statement confirming that it is now seeking a new partner for its 'Calling' festival brand. In a Facebook post the live giant wrote: "Live Nation Entertainment notes today's announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014. Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful 'Calling' franchise".
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