AEG launches axs

AEG have launched axs (pronounced access), their a new entertainment platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution. Phase I of axs, axsTicketing was built in partnership with Outbox Enterprises, in which AEG is both an equity partner and a client. The white label technology Outbox developed enables AEG to sell tickets under both the axs brand and their local venue brands "empowering local brands to connect directly with fans while providing centralized CRM services and core ticketing technologies. The first shows available for purchase on the new service are in Denver at the Ogden Theatre and the Bluebird Theater in Colorado. Nine shows will be going on sale Saturday, August 27 at 10 am MT including Yelawolf and Decide at the Bluebird Theater and Paper Diamond, Railroad Earth and Social Distortion at the Ogden Theatre.