Amazon now accounts for a 21.1% of the UK entertainment retail market, according Kantar Worldpanel. As previously reported, according to the retail stats, Amazon overtook HMV (16.6%) as the country's biggest entertainment retailer late last year.
HMV's market share dropped 0.8% and supermarkets are also feeling the squeeze as Tesco dropped 1.7% and Asda 0.2% points in the past year. Sainsbury's is the notable exception to this rule, increasing its share of the market to 5.3% as a result of a strong focus on its video offer.
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