Ticketmaster and Facebook make online improvements

Ticketmaster has added a 'transfer' option to it's US-based platform, which means that American customers can transfer tickets to friends at no cost, with the barcode from the original ticket cancelled and a new bar-code issued to the friend.The process will enable consumers who buy tickets for a group to more easily distribute the actual tickets to each group member, and people who can no longer attend a show to transfer their ticket to another person within the Ticketmaster system - friends receiving transferred tickets will need Ticketmaster accounts. And Facebook is testing a 'buy tickets' button that could be added to event pages on the social network site, and which would link to primary sites selling tickets to the featured event.