YouTube Introduces subscription channels

Google’s YouTube video service has launched a platform of up to 50 paid for  a subscription services with content creators, which includes children’s programmers Sesame Street and Muppet creator The Jim Henson Co, PGA Digital Golf, Pets.TV, Comedy.TV, Cars.TV and the Ultimate Fighting Championship. The service will be available initially in 10 countries and monthly subscription prices will start at 99 cents and channels will be able to set their own rates, many with annual discounts.  It is thought Google will keep about 45% of all revenues as its share. One pilot channel will be Acorn TV, offering up a 'Best of British' menu with programmes such as 'Midsomer Murders' and 'Pie in the Sky'  at $4.99 a month.