Monday, 27 January 2014

Live sector needs to make tickets more accessible

Live music accessibility charity Attitude Is Everything has said that the live sector is missing out on 2.5 million ticket sales a year - equal to about £66 million in annual revenue - because while promoters make events accessible to deaf and disabled customers, they are not making it easy for those fans to buy tickets. In the group's latest State Of Access report, Attitude Is Everything says that 83% of the disabled gig-goers it surveyed were put off buying tickets because of inaccessible booking systems. So called 'accessible tickets' are often sold via telephone booking lines, rather than online, which make it harder for customers who require such tickets to make a purchase.  AIE is now working with the Society Of Ticket Agents & Retailers to facilitate a working party involving the likes of Ticketmaster, See Tickets, Ticketline and Eventim to tackle the problem.

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