Friday, 29 July 2016

Universal parent Vivendi enters the festival world

French mass media giant Vivendi, parent company of See Tickets and Universal Music Group (UMG), is providing financial and marketing support to 10 French music festivals. As part of the partnership, television channel D17 (operated by Vivendi subsidiary Canal+) is broadcasting footage from Brive Festival, Déferlantes, Eurockéennes, Garorock, Hamac Festival, Hellfest, Mainsquare, Musilac, Marciac Jazz Festival and Vieilles Charrues, and the festivals are promoted via UMG, ticketing company Digitick, TV stations D17, D8 and i-Télé and video-sharing website Dailymotion. The company  will receive an allocation of festival tickets to be handed out to subscribers to loyalty programmes includingCanal’s Premier Rang (‘Front Row’). in May and June Vivendi bought two businesses from bankrupt dance music promoter SFX Entertainment: Flavorus, via Vivendi Ticketing (See Tickets and Digitick), and Fame House, through UMG.

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