Eventbrite snaps up Ticketfly

Eventbrite has confirmed its acquisition of US ticketing firm Ticketfly for $200 million. The deal "brings together Eventbrite's momentum in music, global scale, and expertise in event technology with Ticketfly's marketing excellence and strong track record of success in music" and "The whole is greater than the sum of its parts"  said Eventbrite CEO Julia Hartz announcing the deal, "and we see immense alignment and opportunity with this union".