Live Nation looks to get analytical

TicketNews.com reports that Live Nation Ticketmaster is looking to capitalize on its 180 million-name fan database, launching Ticketmaster’s LiveAnalytics. The new venture is aimed at producing "rich data analytics products that provide clients fan insights for their business." The venture will be based on a new partnership between the company and analytics experts Teradata, LiveAnalytics will offer Ticketmaster's clients information on customer preferences, ticketing trends, industry benchmarks and other customized data