Live Nation's Ticketmaster has set up a partnership with analytics company MarketShare to offer dynamic pricing to promoters who use a platform to sell their tickets. The new technology Ticketmaster plan to employ will, according to the live firm's press release "allow sports teams, artists, promoters, and venues to better understand the value of their ticket inventory throughout the entire ticketing process - both prior to, and during the onsale". The news follows AEG's February announcement that AEG Live had gone into business with a tech start up called Outbox Technology to launch its own ticketing service. The move should ultimately enable AEG to become independent from Ticketmaster. Outbox is heasded up by ex Ticketmaster chief, Frederic Rosen.
Elsewhere in ticketing news, Music Week reports that StubHub is looking to expand into the European market, particularly in the music and entertainment secondary market.
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