Tuesday, 19 April 2011
Warners buys Vivo in Italy
Warner Music has said that it has acquired Vivo, the Italian live events company. Vivo will work closely with F&P, an artist services company already owned by the major. Warner Music Europe CEO John Reid said "As one of the region's most well-respected, innovative touring and events companies, Vivo will add further strength and flexibility to our live operations in Italy. At the same time, the deal is another significant step in the transformation of our role in the European music value chain, as we expand our ability to partner with both local and international artists across all their activities and at all stages of their careers".