STAR gets new mark

The UK's Society Of Ticket Agencies and Retailers (STAR) has launched a new 'kitemark' to reassure consumers about the safety of its member's websites. The new STAR mark comes as the ticketing body launches research that shows that 10% of people have been affected by ticket fraud in the UK. The study also found that 10% of those interviewed would buy tickets from any website that "looked genuine" and that the same percentage said they'd never think to check a service's authenticity before buying tickets. The new STAR mark will be given to "reputable ticket outlets" that adhere to the trade body's code of conduct. The new kitemark is backed by other key bodies including the Concert Promoters Association (CPA), the National Arenas Association (NAA) and The Society of London Theatres.