Live Click launched at Coachella

The Coachella Valley Music and Arts Festival has revealed that over 30,000 fans registered to‘ Live Click’ around the festival site in 2012 meaning  that ticket holders could use their RFID wristbands to check in and update their status on Facebook – a global first for the technology and festival worlds on this scale.  The technology, developed by leading RFID live event specialists Intellitix, used various touch points (portals) positioned at key areas around the festival site during both weekends. Additionally, RFID entrance portals that validated each wristband, allowed registered users to automatically check in as they arrived. Fans keen to share their experience with friends online signed up to the service when registering their wristbands at Coachella.com.