The Dot Tickets
organisation is spearheading an ambitious attempt to clamp down on the global
multi-billion dollar ticket fraud problem by lodging an application with internet
domain registry organisation ICANN to
create a new tickets domain .TICKETS
which would only be available to sites which meet high standards of consumer
protection and security. The idea came about at ILMC 24 in March when
technology panel co-chairman Steve
Machin realised that an auction of internet domain names could
provide the legitimate ticketing industry with a readymade answer to combat online fraud
and provide secure and fair sites for fans.
As a result, when ICANN (the Internet Corporation for Assigned
Names and Numbers) announces the names of the expected 2,000
applicants for new domain words today it will include the
.tickets application from Machin’s The Dot Tickets Organisation. The concept
would allow legitimate ticketing companies to exclusively use a .tickets
website, rather than the numerous .com sites that fraudsters can easily dupe
people into using. The idea already has the backing of the Music Managers’
Forum whose CEO Jon Webster, comments, “Stamping out fraud in the ticketing
industry is a significant challenge for the live entertainment industry and one
that the MMF feels strongly about as it has a direct impact on our clients’
customers – the fans of live music. We believe that The Dot Tickets
Organisation application and proposal will create a safe, secure and trusted
environment online, making it easier for fans to spot scams online and to visit
only trusted websites for ticket sales and information.”
Machin adds that is likely other organisations might apply for the
.tickets domain name and he is seeking the support of ILMC members to back up
the industry’s application ahead of ICANN’s ruling which is expected in January
2013. Anyone wishing to support the .tickets application should contact Machin
via hello@dotTICKETS.org or
for further information visit http://www.dotTICKETS.org or http://www.facebook.com/dotTICKETS.
UPDATE (14th June)
5 groups have applied for .tickets - and 8 have applied for .music including Amazon and Google.
UPDATE (14th June)
5 groups have applied for .tickets - and 8 have applied for .music including Amazon and Google.
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