New research points to the future of radio

New research  that analyses internet radio listening in the US (including traditional radio services online, Pandora-style 'interactive radio' and Spotify-like on-demand streaming services) has given the results of a survey 3000 web users, concluding that internet radio was now the third most popular way that people discover new music (ahead of YouTube and social media), that 32% of internet radio listeners were listening to "a lot" more online radio content now than a year ago, and that 26% said that they were listening to online radio services during time when previously they wouldn't have listened to any audio at all. And it's interactive radio services like Pandora, iHeartRadio and, now, iTunes Radio, still dominate in the US market. While 53% of Americans now use some kind of internet radio service, according to the survey, 39% are using interactive radio, 27% streaming traditional radio online, and 18% accessing fully on-demand music services.

The reserach was commissioned by the Streaming Audio Task Force, which includes Pandora, Spotify and radio-station aggregator app TuneIn.