New research reveals who the most valuable music festival fans are

Fans at Glastonbury 2016 (Photo by Bea Gibson)

Festival 'super-fans' spend more on tickets in a year than any other type of attendee, according to research by Eventbrite. The new research also showed 88 per cent of UK respondents saying they would attend at least the same number of festivals in the next 12 months. Spending more than all other festivalgoers combined, super-fans attend an average of four festivals a year at £149 per ticket. Casual festivalgoers, who account for 38 per cent of attendees, spend £45 less per ticket, forking out only £104 on just one festival a year. 43 per cent of super-fans attended more festivals in the past 12 months than the year before, and 53 per cent plan to attend even more this season. Their top festivals are: (1) Glastonbury (2) V Festival (3) T in the Park (4) Reading/Leeds and Download. 

32 per cent of respondents cited headliners as the number one reason they go to a music festival, twice as many as the next most popular response which was “My friends are going”. 68 per cent say they get a sense of community from attending music festivals but nearly half (46 per cent) think they are too corporate. 77 per cent post on various social media feeds during the festival. Super-fans are 23 per cent more likely to use Snapchat, 63 per cent more likely to tweet and 70 per cent more likely to use Instagram than casual festivalgoers.

you can access the report here https://www.eventbrite.co.uk/blog/festival-super-fans/

New research points to the future of radio

New research  that analyses internet radio listening in the US (including traditional radio services online, Pandora-style 'interactive radio' and Spotify-like on-demand streaming services) has given the results of a survey 3000 web users, concluding that internet radio was now the third most popular way that people discover new music (ahead of YouTube and social media), that 32% of internet radio listeners were listening to "a lot" more online radio content now than a year ago, and that 26% said that they were listening to online radio services during time when previously they wouldn't have listened to any audio at all. And it's interactive radio services like Pandora, iHeartRadio and, now, iTunes Radio, still dominate in the US market. While 53% of Americans now use some kind of internet radio service, according to the survey, 39% are using interactive radio, 27% streaming traditional radio online, and 18% accessing fully on-demand music services.

The reserach was commissioned by the Streaming Audio Task Force, which includes Pandora, Spotify and radio-station aggregator app TuneIn.