Wednesday, 10 August 2016

New research reveals who the most valuable music festival fans are

Fans at Glastonbury 2016 (Photo by Bea Gibson)
Festival 'super-fans' spend more on tickets in a year than any other type of attendee, according to research by Eventbrite. The new research also showed 88 per cent of UK respondents saying they would attend at least the same number of festivals in the next 12 months. Spending more than all other festivalgoers combined, super-fans attend an average of four festivals a year at £149 per ticket. Casual festivalgoers, who account for 38 per cent of attendees, spend £45 less per ticket, forking out only £104 on just one festival a year. 43 per cent of super-fans attended more festivals in the past 12 months than the year before, and 53 per cent plan to attend even more this season. Their top festivals are: (1) Glastonbury (2) V Festival (3) T in the Park (4) Reading/Leeds and Download. 

32 per cent of respondents cited headliners as the number one reason they go to a music festival, twice as many as the next most popular response which was “My friends are going”. 68 per cent say they get a sense of community from attending music festivals but nearly half (46 per cent) think they are too corporate. 77 per cent post on various social media feeds during the festival. Super-fans are 23 per cent more likely to use Snapchat, 63 per cent more likely to tweet and 70 per cent more likely to use Instagram than casual festivalgoers.

you can access the report here

No comments:

Post a Comment