Kerrang mobilizes for Fresh Blood

Kerrang! is set to "mobilise its entire network across television, radio, print and online for the first multi-platform new rock music initiative in the UK" to promote new talrnt. Called 'Fresh Blood', under the new venture "each platform will unite to seek out and nurture the very best in unsigned and independent label talent from the alternative UK music scene with one chosen act to receive a full showcase and maximum exposure across the network every Wednesday".

And Vevo UK has launched its first ever presenter-led bespoke programme called 'VVV' (Triple V).