SFX acquires Plus Talent in Brazil

SFX's has acquired Brazil-based talent agency and event promoter Plus Talent - the two companies recently cooperated to bring the Tomorrowland festival franchise to the country. Confirming the deal, SFX chief Robert FX Sillerman told reporters: "Plus Talent is an extremely talented and creative company, with the deepest experience in the Brazilian market. [Its management team] understand every aspect of the business and we are delighted to have them in the SFX family of companies". Plus Talent co-founder Luiz Eurico Klotz added: "Partnering with SFX is the next logical step for our company. Bringing brands like Tomorrowland to Brazil is a watershed moment for the scene we have so carefully nurtured here for the last 20 years. We are excited to continue to bring new brands, experiences and partners to Brazilian fans".