Tuesday, 31 March 2015

TIDAL relaunches with star studded bore-fest

Beyonce, Nicki Minaj,  Alicia Keys. Jack White, Usher, Arcade Fire, Jason Aldean, J Cole, Kanye West, Madonna,  Daft Punk and Deadmau5 all joined Roc Nation boss Jay-Z for the re-launch of the "artist-friendly" streaming service TIDAL - with  Calvin Harris and Chris Martin skype-ing in.  The FT cites sources who claim that the artists were given their 3% shareholdings gratis alongside a cash sweetener of up to $3 million, in return for agreeing to front the streaming platform - which at $19.99 a month costs twice what other similar services are charging albeit TYIDAL will feature a number of "exclusives", including first-plays of new albums and other exclusive content.  You can see a truly appalling video here

More on Gawker here

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