Live Nation buys Big Champagne

Live Nation has bought BigChampagne, the US-based research company which specialises in monitoring and assessing online media consumption. BigChampagne have become increasingly prolific in monitoring social media activity in recent years and Live Nation CEO Michael Rapino says that "We love the basics of what they've created, and love the idea of taking an incredible amount of fan data off and online and merging that into a relevant database of what artists are most popular and relevant to today's consumer".