Tuesday, 31 January 2012
AXS announce new features
AEG's ticketing chief Bryan Perez has been revealing details of the firms new joint venture ticketing platform, AXS, which had a low key launch in the US last summer, and which is set to grow in 2012. One of the key services due to be included in AXS is a new ticket lottery system to cope with fan demand, where users will be able to pre-register for in-demand events, and tickets will be distributed on a random lottery basis. AEG hopes the lottery system (thought to be similar to that used by Glastonbury Festival) and other checks might overcome fans frustrations with crashing websites and exclude tours to a great extent. Other AXS features include the option for friends to book seats in a block even when paying with separate credit cards, and widgets that will make it easier for sponsors and other music services to sell tickets using the AXS system via their own sites. AEG's new business partner, Mark Cuban also confirmed that the new network will air recordings of concerts and other live events, and would also have a regular entertainment magazine show called AXS Live.
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