The headline stories are that global recorded music revenues
up 0.3 per cent, boosted by downloads, subscription and other channels, digital
revenues up 9 per cent, with major music services now open in more than 100
markets and that music is helping fuel the digital economy, but barriers to
growth need to be addressed
Global recorded music industry revenues rose by an estimated
0.3 per cent to US$16.5 billion in 2012, the first year of industry growth
since 1999. Digital revenues saw
accelerating growth for the second year running, up 9 per cent to US $5.6
billion, 34& of all revenues, with most major digital revenue streams –
downloads, subscription and advertising-supported – on the rise. The digital music business is globalising
fast, as smartphones and new licensed services span new and emerging markets. In January 2011, the major international
download and subscription services were present in 23 markets. Today, they are in more than 100. The number
of people paying to use subscription services leapt 44 per cent in 2012 to 20
million. Subscription revenues are
expected to account for more than 10 per cent of digital revenues for the first
time in 2012.
Despite the optimism, the IFPI says that key barriers to
further growth remain – the biggest being unfair competition from unlicensed
music services. The IFPI say that governments
have a key role to play in addressing this problem. The key priority remains to secure effective
cooperation from intermediaries including advertisers, ISPs and search engines,
who have a major influence on levels of copyright infringement.
Canadian artist Carly Rae Jepsen topped the 2012 global
singles chart with Call Me Maybe.
British singer-songwriter Adele achieved phenomenal success with 21, the
first album to top the global albums chart for two consecutive years since IFPI
began reporting global best sellers in 2001. Music is also helping power social
media platforms: Nine in 10 of the most watched videos of all time on YouTube
are music videos, led by PSY’s Gangnam Style which has been viewed more than
1.2 billion times. Nine in 10 of the
most liked people on Facebook are artists.
Seven of the top 10 most followed people on Twitter are artists.
Digital album sales 2012
1. Adele 21 8.3 million
2. Taylor
Swift Red 5.2 million
3. One
Direction Up All Night 4.5
million
Digital singles sales 2012
1 Carly
Rae Jepsen Call Me Maybe 12.5 million
2. Gotye Somebody
That I Used To Know 11.8 million
3 PSY
Gangnam Style 9.7
To download a copy of the Digital Music Report 2013 click here