|Beyonce - one of the "Team USA" superstars!|
The Report, published in the Economic Journal, credits the growth of the internet and MTV as helping to 'democratise' music and help increase the popularity of home-grown artists. Although, the study does not include digital sales in the past six years, the trend suggests the internet will continue to help artists, such as South Korea's Psy, reach a global audience.
Pop Internationalism: Has Half a Century of World Music Trade Displaced Local Culture? http://onlinelibrary.wiley.com/doi/10.1111/ecoj.12003/full