SFX, The EDM-focused company led by entertainment industry veteran Robert Sillerman has now bought i-Motion, the long-standing German dance event promoter. The deal is reportedly worth $21 million, of which $5 million is made up of stock in the rapidly expanding dance music business. i-Motion currently operates eight festivals in Germany, Poland and Belarus, including Nature One and Toxicator, and works with a number of brand and media partners on its events. Confirming the buy, which has been in the works for a few months, Sillerman told reporters: "i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe's biggest country and is a portal to the fast-growing EMC markets of Continental Europe".
Wednesday, 20 November 2013
SFX snaps up i-Motion
SFX, The EDM-focused company led by entertainment industry veteran Robert Sillerman has now bought i-Motion, the long-standing German dance event promoter. The deal is reportedly worth $21 million, of which $5 million is made up of stock in the rapidly expanding dance music business. i-Motion currently operates eight festivals in Germany, Poland and Belarus, including Nature One and Toxicator, and works with a number of brand and media partners on its events. Confirming the buy, which has been in the works for a few months, Sillerman told reporters: "i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe's biggest country and is a portal to the fast-growing EMC markets of Continental Europe".
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