Wednesday, 26 February 2014
EE ties up deal with Wembley Stadium
Digital communications company EE has announced a six-year partnership deal with Wembley Stadium which goes into effect immediately, with the first event scheduled as the Capital One Cup Final on the 2nd March. Announced by EE CEO Olaf Swantee and Wembley National Stadium chair Melvin Benn, Wembley and EE agreed to the deal to ensure the stadium is among more technologically advanced international venues. Wembley will benefit from a multi-million pound investment in its technological infrastructure and will offer visitors a ‘sofa-to-seat’ experience. EE will provide mobile ticketing solutions, enhanced mobile network access and Wi-Fi, available to all visitors. A new, bespoke app has also been released, which offers a dynamic feed of event content, as well as stadium and travel information. The free app is now available to download on Apple and Android devices. A new composite logo and title – ‘Wembley Stadium connected by EE’ – was also unveiled today. EE has also become a supplier to the England Men’s Senior Football Team and The FA Cup competition as part of the deal.