Azoff takes a comedy stake

Iving Azoff is buying another business via his Azoff MSG Entertainment firm, the JV between the former Live Nation top man and the Madison Square Garden Company. Following recent deals to take a 50% stake in marketing firm Pop2Life and brand partnerships agency Burns, Azoff is now buying half of comedy promoter and producer the Levity Entertainment Group. Levity books and promotes comedy shows across the US, runs its own network of comedy clubs and produces comedy content for TV and online.