Sunday, 12 July 2015

DEAG’s MyTicket Expands into UK Market

UK promoters have yet another ticketing service to consider after DEAG launched its MyTicket platform in London, recently. In partnership with its subsidiary, Kilimanjaro Live, launched on 30 June becoming a purchase hub for all events in the UK with ties to the DEAG group. has been running in Germany for six months and in the first quarter of DEAG’s current business year processed 5% of the group’s tickets sold online. The UK operation will sell tickets for both Kilimanjaro and Raymond Gubbay Ltd (another subsidiary of the German live entertainment conglomerate). Kilimanjaro stages around 350 events a year, including Ed Sheeran’s record-breaking three sold-out nights at Wembley Stadium; and arena tours by Peter Gabriel, Wet Wet Wet, Nitro Circus and Andrea Bocelli.

Raymond Gubbay, meanwhile, is recognised as one of the UK’s leading promoters of classical events, staging in excess of 500 performances annually, with its Christmas season at the Royal Albert Hall among its best known.

DEAG states that its UK affiliates sell about 1.2 million tickets per year. The launch of will now merge those companies’ sales activities, ahead of plans to open the platform to third party providers next year.

Hinting at even greater ambitions for the ticketing division, DEAG founder Peter Schwenkow adds, “With MyTicket we are considerably expanding our value chain and are equally successful in the United Kingdom as in the G/S/A countries. With the attractive content within DEAG group, we can rely on excellent conditions for an ongoing rapid growth for our ticketing platform.”

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