Universal Music Group is launching a Latin music-themed festival in Los Angeles called " L Festival" or Feria Cultural Latinoamericana. The new event will take place on October 24-25 this year at the OC Fair & Event Center. Enrique Iglesias (pictured right), Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first stars announced to headline the four main stages at the event. Two day access passes will be priced from $99, while VIP upgrade opportunities will be on sale ‘to bring fans even closer to their passion for music, food and art’.
Created by Universal in partnership with promoter CMN Events, L Festival is sponsored by Bud Light, Pepsi and Verizon.