Monday, 13 July 2015

Queen top advertising sync licences

New figures show that the UK record industry's sync income was up 6.4% in 2014, generating revenues of £20 million: Queen had the most syncs in 2014 according to adbreakanthems, including  Tesco, Furniture Village and Thomson holidays. Bonnie Tyler's 'Total Eclipse Of The Heart' was the most synced individual song, it was used by Innocent Drinks, Toyota and Cadbury's. The BPI's Geoff Taylor said: "Clinching a sync deal in the entertainment capital of the world can transform an artist's career literally overnight and launch them to a new global audience. Through the BPI's annual trade mission with the Music Publishers Association and UKTI, we can help artists and the labels and managers who invest in them by introducing them first-hand to Hollywood royalty at media giants such as NBC Universal, CBS and Walt Disney".

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