Music Sponsorship booms in the USA

Tours by Taylor Swift, U2, Garth Brooks, Kenny Chesney and the Rolling Stones along with such festivals as Coachella, Stagecoach, Lollapalooza and Austin City Limits have pushed ticket sales, attendance and sponsorship deals in the USA to new heights.  Sponsorship spending on music tours, venues and festivals is predicted to reach a record $1.4 billion in 2015, up 4.8% from last year, according to a report from IEG Sponsorship Report from research, marketing and consulting firm IEG, Chicago. The spend tops the projected 2015 increase in the overall sponsorship industry, which IEG places at 4%, as well as sports (4.4%), causes (3.7%) and "every other property segment."

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