Samsung in reported $25 million tie up with Rihanna

The New York Post reports that electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The Post says the Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said. The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.

Music Sponsorship booms in the USA

Tours by Taylor Swift, U2, Garth Brooks, Kenny Chesney and the Rolling Stones along with such festivals as Coachella, Stagecoach, Lollapalooza and Austin City Limits have pushed ticket sales, attendance and sponsorship deals in the USA to new heights.  Sponsorship spending on music tours, venues and festivals is predicted to reach a record $1.4 billion in 2015, up 4.8% from last year, according to a report from IEG Sponsorship Report from research, marketing and consulting firm IEG, Chicago. The spend tops the projected 2015 increase in the overall sponsorship industry, which IEG places at 4%, as well as sports (4.4%), causes (3.7%) and "every other property segment."

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