Wednesday, 4 November 2015
Samsung in reported $25 million tie up with Rihanna
The New York Post reports that electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The Post says the Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said. The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.