Ticketfly, a leading social ticketing platform, has announced major upgrades to its social sharing tools, purchasing process, and mobile delivery options including Apple Passbook integration. According to a press release, Ticketfly's new social sharing options allow fans to RSVP to events on Facebook, automatically post events to their Timeline, and share purchases with specific friends by name. An update to the purchase confirmation page allows ticket buyers to "like" artists' and venues' Facebook pages and share events via Twitter, Facebook, and Google Plus. The latest update also includes a redesigned purchase process that maximizes conversion and social sharing with the goal of providing an even more streamlined buying experience. The upgrade enables fans to complete their transaction faster. Ticketfly, launched 2008, also revealed the results of a study that showed that electronic dance music (EDM) clients have harnessed the power of social marketing and have discovered that social sharing results in six times more ticket sales for EDM shows than for other genres.