Apple will go head to head with Google and Facebook

Apple has now confirmed to the FT that it will offer a Beats subscription music service into its iOS operating system early next year in a move set to put Apple head to head with Spotify, Pandora, Deezer, Soundcloud and Google. The move will mark the company's first big push into subscription music, at a time when downloads from its iTunes platform are in decline. Google Inc said last week that YouTube will rolling out a long-awaited paid monthly music subscription service called YouTube Music Key. Apple bought music streaming and audio equipment company Beats in May for $3 billion.