Friday, 14 November 2014
Vice and Live Nation team up for online content
Live Nation and Vice have entered into a new joint venture to "launch a revolutionary new digital content platform delivering the voice of live music to millions of online and mobile audiences". Vice CEO Shane Smith: "This partnership rethinks the live music experience, offering unprecedented access to the world's biggest stars and emerging artists, and groundbreaking content that will be distributed across the holy trinity of mobile, online and TV. Today the content world is in upheaval, with new brands being created in real time, and mainstream media seeing its audience migrate in record numbers".