Friday, 12 October 2012

Coke to invest in Spotify?

Coca-Cola, who highest profile venture into digital music, MyCokeMusic, was not exactly a success, may be investing $10 million into Spotify when the streaming service  raises new finance. The shareholding itself will be relatively small given Spotify's three billion dollar plus valuation, but given Spotify and Coke already have a marketing partnership in place, commentators see more potential crossovers and synergies between the two companies. 

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