The Evening Standard has
reported on AEG Live’s new vision for Hyde Park’s summer concerts which will feature an
organic food village and an eco-friendly stage made out of living trees. The new
operators, who have a five year contract to present events, are investing
£3 million in “bespoke” facilities to improve the venue and will build “a great
oak stage” to fit in better with the Park. Concert goers will be able to book
“treehouse” viewing platforms. Jim King, AEG’s event director, also promised
movie-style scenery sets and stalls serving “hand-picked” food and “lots of
local produce”. “We want everything to be unique and bespoke and don’t want you
to have seen this anywhere else before” telling the Evening Standard. “You will
still be able to get a burger — but it’ll be the most amazing, organic one you
can get in London.” AEG was awarded a five-year Hyde Park contract by the Royal
Parks Agency a month ago. The Agency has agreed to slash the number of concerts
next year to six, over the last weekend in June and first weekend in July.
AEG will also provide a free “village green” area for those who want to use the
park but do not want to buy a ticket to a concert.
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