Billboard reports that United Talent Agency is in advanced negotiations to acquire The Agency Group, in a move that would vastly boost UTA's profile in music, while paying dividends for a rapid expansion strategy by TAG. TAG's roster of about 2,000 clients includes the Black Keys, Deep Purple, Guns N' Roses, Muse, Paramore, Nickelback, Bullet for My Valentine, The Kills, Gotye, Tegan and Sara, Merle Haggard and many others. While TAG has a presence in virtually all genres of music, including pop, rock, metal, country and EDM, the agency's urban business declined in May when VP of urban music Peter Schwartz and international agent James Rubin left TAG for WME.
the sale was confirmed on Friday 21st August: Neil Warnock, who founded TAG 35 years ago, becomes UTA’s head of worldwide music. TAG CEO Gavin O’Reilly is leaving the business. The Agency Group (TAG) brings over 90 agents and more than 2,000 acts into the business, such as Alice Cooper, Dolly Parton and Status Quo. They join UTA’s clients including Mariah Carey, Ice Cube and Kanye West.